I manage social media with a focus on consistency, performance, and brand alignment—from strategy to execution. My work spans content capture, editing, publishing, and performance tracking across lifestyle, retail, real estate, travel, and collegiate organizations.
Favorite Accounts Managed
Wiser Real Estate (Utah)
Luxe JH – Luxury travel agency
Vardon Golf – Golf apparel & retail
USU Kappa Delta – Sorority & social organization
My Role
For each account, responsibilities included:
Content capture (photo + video)
Short-form video production (Reels)
Editing & formatting
Canva-based graphic design
Feed planning & visual cohesion
Caption writing & brand voice
Publishing & scheduling
Performance tracking & analytics
Growth strategy and optimization
Featured Case Study: Wiser Real Estate (Most Recent)
Goal:
Improve content quality, increase posting consistency, and drive meaningful reach and audience growth.
Strategy & Execution:
Increased posting frequency to multiple times per week
Introduced consistent visual branding and Canva-based templates
Shifted focus to high-performing Reels and lifestyle-driven real estate content
Optimized captions, hooks, and formatting for reach and engagement
Implemented ongoing performance tracking to guide content decisions
Results:
Achieved 6.4% follower growth in a matter of months using only organic methods
Increased visibility with top-performing Reels reaching 10,000–30,000+ views
Prior to management, posts rarely exceeded 700 views
Established consistent high-performing content compared to minimal reach before
Built a repeatable posting system that supports long-term growth
